KUALA LUMPUR, 21 April 2016 – iflix, Southeast Asia’s leading Internet TV service, today announced the appointment of Rocket Internet alumni and start-up growth specialist Martin Johansen as the company’s Head of New Markets. Mr Johansen’s proven expertise in expansion, internationalization and hyper growth will be critical in driving iflix’s global expansion plans.

Martin-JohansenMr Johansen is a co-founder of Hem, innovative online design start-up, recently acquired by a Swiss firm. Prior to founding Hem, Mr Johansen was Country Manager Norway for Rocket Internet’s leading European online fashion platform Zalando SE, where he led the company’s expansion into Norway. Mr Johansen has additionally held multiple senior roles with Groupon, where he was instrumental in the company’s Asian expansion and corporate strategy.

iflix Group Co-founder and CEO Mark Britt commented: “We are incredibly excited to welcome Martin to the iflix family. He has an outstanding track record for achieving and sustaining high growth for businesses in new markets and is uniquely qualified to spearhead our global expansion strategy. iflix has gained exceptional momentum in our existing markets, and his leadership will prove invaluable as we accelerate our plans for growth.”

Mr Johansen added: “I’m very excited about this incredible opportunity to bring iflix’s world class service to dozens of new markets around the world. I look forward to working with the team to capitalise on the enormous potential that emerging markets present and make iflix available to new users in new markets globally.”

Now available in Malaysia, Thailand and the Philippines, iflix will continue to roll out its world-class service to additional key Southeast Asian markets in the coming months. iflix offers consumers the largest library of top Hollywood, Asian regional, and local TV shows and movies available in the region. Each subscription allows users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever. iflix subscribers can also download TV shows and movies from iflix’s extensive library for offline viewing. The service is priced at only RM8 per month in Malaysia for unlimited access with no ads!

For new subscribers, iflix offers a complimentary 30-day trial with full access to its world-class service, features and content, with no credit card or payment details required. Go to www.iflix.com to register.


iflix is Southeast Asia’s leading Internet TV service, offering users unlimited access to tens of thousands of hours of top TV shows and movies from all over the world. With a huge selection of your favorite comedies, drama, K-drama, cartoons plus movies from Hollywood, The UK, Asia and more, iflix places the entertainment you want at your fingertips. For one low monthly fee, iflix subscribers can watch on their mobile phone, laptop, tablet, TV… wherever, whenever.

Let’s play.

For media enquiries, please contact:

Peggy Lee
Head of PR and Communications
+60 122 178 345

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