* Malaysia’s cloud-based reservation system for small and medium hotels Softinn emerges as winner of the Echelon TOP100 Startup Search

* Close to 4,000 visitors attended the two-day regional technology summit, achieving a record-breaking attendance since last year’s edition


SINGAPORE [20 June 2016] – The 5th edition of the Echelon Asia Summit, Asia’s premier technology and business event celebrating Asia’s brightest technology and digital innovations, concluded on 16 June 2016 with a record high attendance of 4,000 delegates from more than 14 countries. The Summit also unveiled the winner of its highly-anticipated TOP100 Startup Search after rounds of intense live pitches to a panel of judges.

Softinn Solutions emerged as the winner of Echelon TOP100 Startup Search. Founder of Softinn, JeeShen Lee, is pictured in green.

Softinn Solutions emerged as the winner of Echelon TOP100 Startup Search. Founder of Softinn, JeeShen Lee, is pictured in green.

The winner of TOP100Startup Search is Softinn, a Malaysia-based tech travel startup that focuses on Vacation House Host solutions. Softinn won the Echelon Asia Summit grand prize of an exclusive ‘Platinum Pass’ to all South-east Asian Echelon conferences for the next one year, personal introductions to potential investors and partners for the next three months.

Echelon TOP100 Startup Search sieved through over 800 regional submissions for Asia’s next rising startup. The top 11, selected through regional qualifying rounds, pitched on stage at the Echelon Asia Summit to a panel of judges who hail from leading venture capital firms such as Global Brain, Incubate Fund, Vertex Ventures, Walden International and Venturra Capital.

“Echelon Asia Summit is clearly the point of convergence for ideas and opportunities in Asia, and a place for passionate dream-makers to take their businesses to the next level through the resources and connections forged here,” said Thaddeus Koh, Co-Founder & Chief Operating Officer (COO) of e27.

“We are proud to see a new star unveiled at our Echelon TOP100 Startup Search and are thrilled to be part of its growth journey. We wish Softinn all the best in their endeavours and on our part, will continue our mission to be the one-stop platform for all startups and investors to connect and play the leading role in nurturing a vibrant startup community in Asia.”

This year’s Echelon TOP100 Startup Search also unveiled another winner – Simgo, an Israel and Singapore-based startup offering cloud-based virtual SIM for mobile devices. As the winner of an award presented by the Institute of Information Industry in Taiwan, Simgo will receive a roundtrip ticket to Taipei and the opportunity to exhibit and pitch at the IDEAS Show with representatives from APEC member countries.

Echelon Asia Summit 2016 achieves a new high

The 5th edition of the Echelon Asia Summit concluded on a positive note. More than 200 exhibitors, including startups and fintech companies, participated in the summit this year. This year’s edition also saw a 60% increase in attendance compared to the 2015 edition.

Koh said, “We are delighted to see the 5th edition of the Echelon Asia Summit doing extraordinarily well with much support from our partners, startups, investors and visitors. We are already looking forward to hosting next year’s edition with a new theme and programming that will weave the diverse Asian startup ecosystem into a stronger community.”

Echelon Asia Summit is set to return to Singapore in June 2017.

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